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The River

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About the Ministry

Encouraging Connections. Sharing Jesus.

Our purpose is pretty straightforward.

God has called the River to a mission of encouraging connections and sharing the love of Jesus. The only way we can do it is through the generous support of businesses and listeners like you. When you give, you may not realize what your entire donation is involved in. Here are the three segments of ministry you’re contributing to:

Music that changes lives.

Your support reaches far beyond your regular circle of influence. Every day, people from all walks of life tune in to hear hope, because they usually aren’t finding it anywhere else. Your investment provides uplifting and encouraging music and on-air personalities who the share the message of Jesus on the radio and online. For 30% of our audience who don't have a church home, and 40% who only attend occasionally, the River may be the only place they will receive that encouragement. For the other 30% who have a church home, 104.9 the River is a great way to keep them focused on Christ.

And now with our two HD stations – TheVibeHD and oRockHD – our reach is growing even further.

A voice in the community.

Connections lead to great conversations about life and hope. In the past year:

  • 200,000+ people connected with The River on social media.
  • 145,000+ people had direct face-to-face engagement with someone on our team.
Your investment connects with people in our local community to help provide resources, both professional and financial, when possible. Things like:
  • Workshops and seminars to give people practical, tangible help.
  • 145,000+ people had direct face-to-face engagement with someone on our team.
  • Backpack donations to kids who otherwise wouldn’t get them.
  • Summer lunches at community schools.
  • Community projects that need some extra love and care.
  • Vacation Bible School stops to stay connected with local churches and give kids some goodies to take home.
  • Concerts, movies, and events that make faith and family a priority.
Your gift is improving your community behind-the-scenes and without fanfare.

A heart for people who need hope.

Care and prayer is a vital part of this ministry. there were over 1,800 prayer requests on our Prayer Page. Nearly 19,000 prayers were made for those people. Their voices remind us daily about why we do what we do, and we are so thankful God has given us a way to help their voices be heard. With a pastor on staff, we welcome questions, needs, joys, and sorrows with open arms and offer ourselves as a resource for connection. We encourage listeners to get involved in a local church, seek help when needed, and dig deeper into faith. One of the ways they can connect from their own home is on The River’s Blog Page, where we offer all kinds of resources about faith, family, health, and overall wellness. It’s our attempt at meeting people where they are and introducing them to faith.

As a final note to you…

Your support of this radio station is what makes these extra things possible. We are often asked why we ask for donations when we play commercials. It's because the River is not just a radio station. It’s also a non-profit ministry that is doing dozens of things in the name of Jesus behind the scenes. It’s all because of God… and people like you. Thanks for journeying with us. If you have any more questions about the ministry, feel free to reach out to us.

Serving with you,

// Dan Baughman

Frequently Asked Questions

If you have any more questions, please do not hesitate to contact us below.

Ministry and Programming Questions

How do you use my donation?

The River is mostly funded by commercials, but, because it is more than a radio station with community outreach programs, and other community-focused promotions and events, it takes more to operate the ministry than Commercials cover. Donations allow for the River to engage more with our listeners and the community directly. Read more in the about section above.

Why do you play commercials?

Commercials are a vital part of the ministry of the River and cover approximately three quarters of the operating budget. Because of the commercial revenue, the River can use your donations more strategically to impact our community for Jesus Christ.

How do you determine what commercials you play?

The River is committed to playing commercials that uphold the River Promise – and will be safe for kids to hear. The River also does its best to ensure that all companies advertised are reputable. Commercials played, however, are strictly a business arrangement and should not be taken as an endorsement of all of the products and values of the company advertised.

How do you select your music?
The River works hard to make sure that every song played is what the majority of our listeners want to hear, and relies heavily on the Music Team of listeners just like you. The large majority of listeners only have time to listen for 10-15 minutes at a time so the most popular songs are repeated often enough that you will hear one of your favorite songs every time you turn on the radio, but not so often you hear the same song every time you turn it on. If you want to have a say in the music we play, you can join our music team.
Why don't you talk more about ministry?
Between the music and commercials played as well as the other programming offered, spending more time advertising the ways God is using the River outside of the radio ministry is not possible. If you are interested in learning more about our outreach ministry contact us, or read the about section above.
How can I get more involved?
You can get involved by joining our music team, signing up for the River Insider, being a member of our X-Stream Team of phone volunteers, following us on Facebook, Instagram, Twitter, Youtube, and Pinterest, and by supporting financially.

Online Giving Questions

Is giving online safe?

All of the River giving pages are secure. Once your transaction is processed, all donation entry and data storage adheres to strict PCI security..

How long does a monthly gift go for?

All monthly gifts are until you ask us to stop. Once you have set up a monthly donation to the River, cancelling it is as easy as a phone call, or submitting a request on the manage my giving webpage.

Can I just mail a check?

If you would rather mail a check, or use your bank's Bill-Pay system you are welcome to do that.

Make checks payable to The River.

Mail to:
River Radio Ministries
Attn: Gift Processing
881 E. Johnstown Rd.
Gahanna, OH 43230

Contact Us

Please let us know how we can serve you

It is our privilege to serve you as best we can. Please do not hesitate to contact us with any questions or needs that you may in regards to the ministry, your gift, or anything else.

The ministry of the River is made possible by the generous support of listeners like you. Thank You!


881 E. Johnstown Rd.
Gahanna, OH 43230